Chapter One - The World of Retailing

http://www.hoovers.com/clothing-stores/--ID__182--/free-ind-fr-profile-basic.xhtml

Summary

The reason i picked this topic is because clothing is a main part of a teenagers life. Going to the mall, buying whats new in style and showing it off the very next day. There is a lot of competition in the clothing industry. Larger companies can provide a wide selection of things to choose from rather than a smaller company that proved limited selection but yet offers superior customers service. Clothing retailers specialize in family clothing(50% of industry sales); women's clothing(25%); and men's clothing(6%). Women's clothing has dominated 35% of all clothing stores. The two main selling seasons are fall and spring, then the weather comes into affect.


Connections

This article connects to chapter one because it tells us the " Channels of Distribution. It also helps us understand the channels more better, the article describes what retails provide and how much the consumers consume of it. It also connects to when the retailers place orders, what time of year to have a sale. If you read more of the article it also tells us how consumers are into the new brands and new technology.

Reflections

I think by reading this article it helped me understand more of what the book is trying to say about how much more work it is in a store then just putting up signs here and there. The clothing industry has to mostly worry about competition and supplying they're costumers with the right goods and new brand names, so that they will not get bored and move on to another store.