Shockervertising

http://www.vancouversun.com/Shockvertising+spreads+through+media+clutter/2145422/story.html

SUMMARY
This article is about how extreme companies will go to get they're product out to the consumers. For example stalking a woman for 5 days just to get her to buy a car is simply outrageous. There has been a 10million dollar lawsuit accusing Toyota of "terror marketing". The company went through this extreme prank just to sell a new model of their car. As professor Lindsay Meredith from the Simon Fraser University quoted "If i throw a really annoying ad at you, studies show you may remember my product but forget why you remember it". Even though it tell us how we remember ads that are the most annoying, some of these ads seem to be a bit off the topic of what they are trying to sell.

CONNECTIONS
i think this connects to niche marketing, because it is free marketing but with a twist to it. This shows the freedom of marketing and advertising. Most people before used catalogs or magazines to sell their products. As time went on people starting going door to door to sell their products, this way you had a better connection to the people. That is what is being done in this article but it is going to extreme, stalking. The article shows that we have come a long way by using Internet and TV to advertise our products. We have freedom to show our product but i think we should keep the ads to a level.

REFLECTIONS
I think that this was a outrageous event and that marketing like this is uncalled for. I personally think that sticking to TV and Internet ads are fine. Going door to door is perfectly normal but stalking is just to much. I understand that certain ads that annoy us stick in our head but why do something that you know you are going to get in trouble for. I think that Toyota is getting what it deserves.