Wednesday, November 4, 2009

Shockervertising

http://www.vancouversun.com/Shockvertising+spreads+through+media+clutter/2145422/story.html

SUMMARY
This article is about how extreme companies will go to get they're product out to the consumers. For example stalking a woman for 5 days just to get her to buy a car is simply outrageous. There has been a 10million dollar lawsuit accusing Toyota of "terror marketing". The company went through this extreme prank just to sell a new model of their car. As professor Lindsay Meredith from the Simon Fraser University quoted "If i throw a really annoying ad at you, studies show you may remember my product but forget why you remember it". Even though it tell us how we remember ads that are the most annoying, some of these ads seem to be a bit off the topic of what they are trying to sell.

CONNECTIONS
i think this connects to niche marketing, because it is free marketing but with a twist to it. This shows the freedom of marketing and advertising. Most people before used catalogs or magazines to sell their products. As time went on people starting going door to door to sell their products, this way you had a better connection to the people. That is what is being done in this article but it is going to extreme, stalking. The article shows that we have come a long way by using Internet and TV to advertise our products. We have freedom to show our product but i think we should keep the ads to a level.

REFLECTIONS
I think that this was a outrageous event and that marketing like this is uncalled for. I personally think that sticking to TV and Internet ads are fine. Going door to door is perfectly normal but stalking is just to much. I understand that certain ads that annoy us stick in our head but why do something that you know you are going to get in trouble for. I think that Toyota is getting what it deserves.


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2 comments:

  1. aSahdraNovember 27, 2009 at 3:37 PM

    I do agree with what jagvir has said," Toyota is getting what it deserves". If they hadnt stocked the women they wouldnt be in such a lawsuit. If they do want these commercials to be different, they should atleast have permission from the person they are stalking. This is also a unattractive way to advertise, because they are showing people breast feeding steak. Jagvir is also right about how they should stick with internet ads. If Toyota was going to endorse a new car they should do it in another way, showing that they are stalking someone wouldn’t get anyone to buy the car.

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  2. Sunny BrarNovember 28, 2009 at 11:02 PM

    I found it really suprising what Toyota had done just to advertise their product. In my opinion, the woman deserved to be upset and I would feel the same way if this had ever occured to me. 'Shockvertising' seems like an essential retailing technique but it appears to contain a lot of risks. If retailers are able to create advertisements that do not offend anyone or cause them harm,I believe it is can be very effective. Unfortunately, Toyota seemed to have not realized 'Shockvertising' and that is what went wrong with they tried marketing their product.

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